Our athletes' sporting endeavours are their main priority, however any brand partnership we commit to needs to have a level of quality, commitment and outcomes. Axon plays a key role in ensuring this is delivered. We plan and curate the perfect content that feels like a true expression of our athletes while satisfying the collaborating brand’s objectives. We work closely with our athletes to create, design, quality-check, schedule, post, and moderate all content released via their digital channels. We regularly provide transparency with our brands by providing detailed analytics and recommendations on how we further optimise the campaign.